Instagram for Business


How you can capitalise on Instagram for Business

Instagram has made quite the impression in the short 8 years that it has been around. The platform now boasts 800 million monthly active users, 63% of which log in daily. This speedy growth has left marketers scrambling to understand how they can use Instagram for business. Whilst it’s clear that the platform offers an ocean of opportunity for brands to connect with an engaged audience, Instagram strategy implementation sometimes falls short.

To help our clients perfect their Instagram strategy and drive ROI, we invited founder of content agency JBH Jane Hunt along to speak at Meltwater’s February business breakfast. During the event Jane discussed a number of ways that companies can use Instagram for business, focusing on the platform’s much-loved Stories feature.

The Gram, The Facts

Need to encourage the boss to care about Instagram for business purposes and fork out the budget to drive ROI? Speak in numbers. It really does help create senior buy in!

  • 80% of accounts follow a business (Instagram)
  • Over 200 million Instagrammers actively view a business profile every day

Instagram Stories is a feature that allows users to post photos and videos that disappear after 24 hours. Sounds familiar? That’s because this feature was pinched from rival platform Snapchat. Clearly, Instagram saw huge potential in the Story feature to go onto creating its own capabilities – and their effort massively paid off!

  • Instagram stories launched in August 2016
  • 250 million users now engage with Stories each day (that’s half of the daily users)
  • Instagram Story links get 15–25% swipe-through rates for brands and publishers

So to summarise 1. Instagram users actually care about what brands have to say on the platform, and actively go out of their way to listen 2. Brand engagement is easy pickings when using Instagram stories.

Sounds like a match made in heaven, hey? “So how can we start using Instagram for business?” you may be thinking. Below you’ll find a few examples to spark food for thought! The examples can be applied to any organisation, whether you work in B2B or at a small charity.